print’s not dead, it’s a power move

Let’s be real, most of the marketing world is hyper-focused on digital. From paid social to email flows to SEO, everyone’s racing to be first in your feed. But here’s something we’ve seen over and over again at Valiant: good old-fashioned print still gets the job done.

Now, we’re not saying you should toss out your digital strategy. What we are saying is that print has a place, and when it’s done right, it’s a total power move. We’re talking business cards people actually keep, brochures that make complex services easy to understand, and postcards that show up right when they’re needed. And print doesn’t end there. 

Print is the sidewalk decals that bring your concert goers to the venue. Print is the wall mural on the Beltline advertising the latest SaaS. Print is your sponsor banner, celebrating all the businesses that supported you along the way. There’s something about holding a well-designed piece in your hands that just sticks. It’s more personal. More memorable. And in a world full of screens, it feels a little unexpected in the most surprising way. That’s part of what makes it so effective. But back to businesses. 

Shown here: An environment graphic of our clients walking their patrons through their 100-year history.

We still offer print because we’ve seen how it fits into a bigger strategy, not as a one-off, but as a touchpoint that supports everything else you're doing. Whether it’s direct mail, packaging, signage, or something custom, we approach it like everything else: with intention and purpose. Because every strategy, whether it lives online or in someone’s hands, should reflect your brand at its best.

Print has been doing its thing while everyone else has been online, but let’s not forget, print and digital can absolutely work together. QR codes, URLs, and social handles on a print piece can create a bridge from physical to digital. You’re not choosing between the two. Instead, you’re giving your audience more ways to connect with you, wherever they are. When used with purpose, it becomes part of a full-circle brand experience, one that people actually remember.